Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.
Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true.
This primer on effective marketing and communication in the context of faith includes:
You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
As faith-filled Catholics, we are called to go out and spreaad the good news of the Gospel, build up the Church, and fuel its mission. We are supernaturally empowered by God to do this through the charisms we receive at Baptism. Learn about each charism, what they are, and how discipleship unleashes these powerful gifts to produce fruit that lasts.
The Beyond Sunday Study Guide is the companion to Teresa Tomeo’s Beyond Sunday: Becoming a 24/7 Catholic. This eight-week study guide is designed to help you live your faith beyond Sunday in your everyday life, with a community of people seeking growth in faith alongside you. Each week provides prayers, reflection questions, a holy habits challenge, the story of an inspirational person or saint, and lined pages for your notes. This is just the beginning of your journey to a richly rewarding life of faith.
Countless Catholics settle for a faith that doesn't go farther than the Sunday Mass. While essential, dedicating one hour of our lives to Sunday Mass alone won't satisfy our deep longing for more. In Beyond Sunday: Becoming a 24/7 Catholic, radio host Teresa Tomeo gets real about what it takes to live a distinctly Catholic way of life. With personal stories and research, this book offers practical tips for seekers in any stage of faith.
Author Sherry Weddell gathered fellow Church workers whose years of service in parish ministry have yielded hard-earned wisdom and enthusiasm for the work of transforming Catholic parishes into centers of apostolic outreach.